Marketing Information System Essay Example | Topics and Well Written Essays - 1000 words

Marketing Information System - Essay Example valuate regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) archive look into and lean operation. Place plays important role to create suitable lean operation across all told the plants of Toyota. Supply scope management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main problem for Toyota. Tsunami on March 11 has clearly wedged the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese railroad car company has projected a profit margin of $3.5bn for next 1 year which is almost cardinal percent lower than previous years projection. The company exit certainly lose its sentiment as volume leader in terms of car production during 2011, and might fall substructure General Motors and German player like Volkswagen. Analyst forecasted down of one percent in p lanetary sales for Toyota in the year 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in production process and for this ground they are struggling to earn respect of value driven European customers.Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, value of used Toyotas is down by 3% and it will decline further 1.5% in near future. Sales volume Toyota Prius hybrid is declined due to low bespeak among customers. Retail price of the hybrid model has touched its nadir. The company has witnessed almost sixty percent drop in retail price due to poor value delivery process. Toyota cars lacks in safety, design and enkindle efficiency. They need to upgrade value chain in production process (Bernstein, 2010).Reports created by government agencies or syndicated research association can be used as secondary data sources. Nielsen